If anyone knows what personal branding is, my guess is that architects do. In fact, they could have or should have coined the phrase. Frank Lloyd Wright, Frank Gehry, and Zaha Hadid are great examples of architects whose name recognition and perhaps personal brands have pre-dated the rise of popularity of the very idea, and certainly pre-date the use of social media to promote their reputations. Like other nostalgic notions that one longs for as one ages, gone are the days of heroic reputation built in trade magazines and print ads. Today, social media enables personal branding and “reputation management” at light speed. What is it? So what is personal branding? According to Forbes.com, “Your personal brand is all about...
