Like it or not, social media is part of our current culture and continues to grow in its influence and impact on businesses worldwide. Not only has social media been discovered by the AIA on a national, regional, and local level, it also continues to be discovered and adopted by architects, engineers and contractors ranging in size from a one- or two-person firm to the mega-merger firms we’re seeing today.
Have you jumped in? Are you incorporating social media as part of your marketing mix? Are you trying to figure out what it’s all about?
Hopefully, this will help. The plan is to develop regular content to share with the readers of Columns that highlights lessons learned, best practices, and the occasional epic fail. Articles will focus on planning, platforms, and protocol.
Have questions? Share them – chances are others have the same questions, too. Case studies where social media worked really well for you? Share them. Want to challenge conventions? Jump in!
As the adage goes: “You only get out of it what you put into it.”