Mount Angel Abbey Library in Saint Benedict, Oregon. Alvar Aalto, 1970 There have been many definitions of ‘architecture’; mostly written by and for architects. What matters to me is what non-architects think of architecture. Over my nearly five decades in architecture (education plus practice), I’ve recognized five fundamental definitions or meanings of architecture held by non-architects. Architecture as consumer product; about style, fashion, and entertainment (embraced by most media, and most media influenced public, and I suspect most of the public are deeply media influenced). Architecture as real estate; an investment product (embraced by real estate brokers, developers, investors, business media and most building owners). Architecture as useful tool; minimal functional shelter (embraced by many builders, engineers, and facility managers)....
