Feature

Keywords for Success

A Key Strategy

By Patty Swisher Posted on April 11, 2013

I have written here a lot about social media strategy. Comments and feedback have suggested that there are not a lot of actionable items. First, I think it is important to start with strategy before jumping into tactics. Understanding the strategy, the “WHY” you want to do something, leads to better results – the how, where, when, what.  Clearly, I’m not an architect, but you wouldn’t start building a new building and then work out the details of the design of the foundation, would you?  (…that’s for a different section of this publication – not my area of expertise!) This is one more strategy-related article. I promise tactics are coming, soon. Whether it’s social media, website, or email marketing, marketing...

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Feature

So Long, Frank Lloyd Wright

Who was Paul Simon really saying "goodbye" to?

By Joseph Ruesch Posted on April 9, 2013

It’s been 54 years since Frank Lloyd Wright’s death on April 9, 1959, and it goes without saying that his influence on architects continues to this day. A decade later, in 1969, Paul Simon wrote a song seemingly in tribute to the revered architect. “So Long, Frank Lloyd Wright,” with its gentle bossa nova beat, is just one of 11 songs on the landmark Simon and Garfunkel album Bridge Over Troubled Water released in January 1970. While the most famous songs on the album, “The Boxer,” “Cecilia” and the epic title track, are still played on radio to this day, it’s worth calling attention to this lesser known gem. And really, how many good songs do you know about architects?...

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Feature

The 2030 Challenge

Buildings, Energy, and Climate Change

By Marc Mondor, AIA, LEED Faculty Posted on April 7, 2013

IT’S ABOUT ENERGY As a species the exploration for, and generation and transmission of energy is by far the most environmentally destructive thing that humans do. Yet the reason we perform this operation with such zeal lies in the fact that we are an energy-hungry species. Energy demand is not only at all-time highs, but will continue to grow. Even if we mentally outsource energy or are focused on living wirelessly, we are all a part of this system. We are an integral part of our nation’s, and indeed our planet’s, voracious appetite for energy. IT’S GOOD TO SAVE The environmental imperative for saving energy comes in the reduction of emissions from the combustion of fuels. According to the U.S....

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Dossier

Barry Svigals, FAIA

Get to know Build Pittsburgh's keynote speaker

Name: Barry Svigals, FAIA Firm: Svigals + Partners, LLP Years in practice: 36 years practicing architecture Eduction: Bachelor of Arts, Yale College; Master of Architecture,Yale School of Architecture Your first job: With Herbert S. Newman and Partners, a former professor and mentor who was an inspiration to work with. Project you are most proud of: I wouldn’t want to suggest that any one project is more important than another, each is the most important to our clients. As a segment of our work, however, creating schools for small children has been enormously rewarding. Most embarrassing moment: On the first day of my first job, incorrectly  feeding an original drawing into the blueprint machine (can we remember those?) and not having...

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Dossier

Luke Havrilla, AIA, LEED AP

Meet this Build Pittsburgh Facilitator

Name: Luke A. Havrilla, AIA, LEED AP Firm: Stantec (formally Burt Hill) Family: Parents Tom and Lynn in Northern Cambria, PA, and brother, sister-in-law, and niece in Johnstown, PA Years in practice: 5 Education: The Pennsylvania State University Your first job: Lifeguard at the local community pool, but architecturally, a summer intern at Weber Murphy Fox in State College, PA. Project you’re proudest of: My 5th year thesis. What’s the best part of your job? Working with people I love. What would you change about your job? Reduce the commute. What have you always wanted to tell your clients? You can have it cheap, reliable, or pretty, but you can only pick two. What’s the most annoying thing architects do?...

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Feature

The AIA Manifesto

It's more than three letters after your name

A new video that debuted at Grassroots 2013 explores what it means to be an architect.

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Feature

TAPping into Social Media in Architecture

An Interview Brian Skripac, Assoc. AIA, LEED AP BD + C

By Patty Swisher Posted on March 19, 2013

I recently met Brian Skripac, Assoc. AIA, LEED AP BD + C, at the Master Builders Association/AIA Lunch and Learn on Social Media and didn’t want to miss the opportunity to get his take on social media in our industry. Brian, what is your title and role at Astorino? My title at Astorino is the Director of Digital Practice. I’m responsible for providing firm-wide leadership in defining BIM workflows that integrate across all areas of the firm’s design processes, while defining the future vision for digital design technologies within the organization. You recently gave a presentation on “Social Media in Architecture, Broadening the Perspective in Architecture Practice.” What was the focus of your presentation? My presentation was titled Social Media...

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Feature

A Sustainable Ideal

Has designing with sustainability in mind changed architecture?

By John Altdorfer Posted on March 10, 2013

On one of the hottest days of this past summer, Peter Q. Bohlin, FAIA sits near the end of a long conference table at the Wilkes-Barre office of Bohlin Cywinski Jackson, the firm he helped found in 1965. Impeccably dressed in a blue button down shirt and grayish white slacks, peering at a video screen that projects the image of an interviewer 250 miles away in Pittsburgh, he pauses a moment, then coolly states his opinion about people who think that sustainable design is uninspired design. “If an architect thinks that, he’s brain dead,” replies the 72-year-old AIA Gold Medalist. “And if the public thinks that way, then it’s our job to convince them that it’s not.” With nearly a...

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Dossier

Paul J. Tellers, AIA, AICP

He quotes Jefferson and loves Gaudi...

Name: Paul J. Tellers, AIA, AICP Firm: Paul J. Tellers, AIA, AICP, Architect/Planner Family: Married to Leah Rubenstein, daughters Kate (35) and Alice (29) Years in practice: 35 Education: B. Arch., University of Detroit Mercy Your first job: Delivering papers in Erie. What’s the best part of your job? Thinking about the built environment, and actually doing something about it. What’s the next big architectural trend? Large buildings designed for natural ventilation, without air conditioning. Advice to young architects: Think of architecture as a craft—as a cabinetmaker thinks about making furniture or a musician making music—before you think of architecture as a business. The one thing you wish they’d teach you in school: The business of architecture. Best gift to give an architect: A straight...

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Feature

Resolutions – Lose 10 Pounds, Write 10 Posts

Four steps to achieving goals

By Patty Swisher Posted on February 12, 2013

Anyone that has been on a diet at any point in their life will realize that losing 10 pounds for one person can be JUST as difficult as writing 10 blog posts for another.  What do you want to achieve? Have you considered a professional services blog as part of your 2013 resolutions? As you develop your social media strategy, think about this 4 step approach created by Forrester Research: Step 1: People. Who is your audience? What information do they want? What social media sites do they use? Will writing for other architects help you build your business? While it is important to write about something that you are passionate about, blogging for professional services should have a business...

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