If anyone knows what personal branding is, my guess is that architects do. In fact, they could have or should have coined the phrase. Frank Lloyd Wright, Frank Gehry, and Zaha Hadid are great examples of architects whose name recognition and perhaps personal brands have pre-dated the rise of popularity of the very idea, and certainly pre-date the use of social media to promote their reputations. Like other nostalgic notions that one longs for as one ages, gone are the days of heroic reputation built in trade magazines and print ads. Today, social media enables personal branding and “reputation management” at light speed. What is it? So what is personal branding? According to Forbes.com, “Your personal brand is all about...
Social Media and the Rise of Personal Branding
What do you want to be known for?
By Patty Swisher Posted on May 14, 2014
Four Stories to be Seen
Architecture + Photography exhibit at the HAC
By Bea Spolidoro, Assoc. AIA Posted on April 23, 2014
Currently on display at the Heinz Architectural Center is Architecture + Photography, an eclectic exhibition of architecture-related photos, organized in four sections. You will not learn everything about the photography of architecture, nor will you find a complete timeline, to explain all that happened from Daguerre to Photoshop. What you will find is a mesmerizing collection of great images that will let you think about photography, and discover places and architecture that can be interesting for anyone – not only architects or photographers. This exhibition is about four different stories of how people take photographs of and about architecture, and why. The viewers are invited to interpret them according to their own personal experience. In the section “Photographing the World:...
Carl Bolton, AIA
He finds that the AIA brings a sense of community
Name: Carl Bolton, AIA Firm: Allegheny County Department of Public Works Family: Audrey (Wife), Dinks (Associate #1), Belle (Associate #2) Years in practice: 13 Education: M.Arch, Virginia Polytechnic Institute and State University; B.F.A., University of Bridgeport Your first job: Shoveling snow for my neighbors as a kid. Project you’re proudest of: Isn’t that a bit like asking a parent about their children? What’s the best part of your job? Walking into a building or space after construction is completed to see people using the space as the design team envisioned they could. Knowing we can improve people’s lives, albeit in small ways, is very satisfying. What would you change about your job? The sometimes adversary roles between Architect, Contractor, and...
Advocating for Architects
A look back at Grassroots 2014
Each March, architects storm the nation’s capital to meet with elected officials and make their voices known. This annual outreach organized by the AIA, called Grassroots, is one of the main forms of advocacy taken on by the profession in hopes to better educate and influence those making laws regarding the built environment. This year, three local architects traveled to Washington, D.C. with AIA Pittsburgh’s executive director, and in an effort to create a greater awareness locally, as well as build momentum for the good that advocacy can do, here are some take-aways from their experience. Jen Bee, AIA, LEED AP, AIA Pittsburgh 2014 President: In preparation for Grassroots, AIA PA spent weeks working with congress members and scheduling...
Ready for Your Close-up?
A look at architects in movies and on TV
By Becky Spevack Posted on March 26, 2014
After nine seasons, the finale of the long-running and well-loved sitcom How I Met Your Mother is fast approaching. The show tells the story of a group of young professionals living in Manhattan, with the main character, Ted Mosby, recounting to his future son and daughter the trials and tribulations of dating and eventually meeting and falling in love with their mother. Mosby is also an architect, and over the course of the show has given the viewing audience a taste of the profession (as seen through the eyes of Hollywood, of course.) In honor of you, Ted Mosby, we look at some the top architect characters to grace both the big or small screen. Mike Brady, The Brady Bunch...
A Social Media Mantra
A little 'Om' to go with the 'how' and the 'why'
By Patty Swisher Posted on March 12, 2014
Call it an epiphany, a moment of clarity, a stroke of brilliance, or just dumb luck. One afternoon I responded to an inquiry via LinkedIn on my thoughts on social media as a business-to-business tool. It was later published in the Pittsburgh Business Times, and it has since become my mantra. Here was my response: 1. Social Media is SOCIAL. It is an extension of your professional network. It is another opportunity to interact with clients and prospects. Keep in mind you must be PRESENT in order to be social, PARTICIPATE. 2. Content is king. Provide content that your contacts will value that ties directly to your business offering… but do not SELL. Ongoing, fresh content gives your audience a...
Jeff Murray, FAIA
This Pittsburgh boomerang spent 30 years away; see what he thinks of it now
Name: F Jeffrey Murray, FAIA Firm: ch2m (formerly branded IDC Architects) Family: wife Gail, children Jake and Clara Years in practice: 30 plus Education: B-ARCH Notre Dame, M-ARCH Ohio State Your first job: Caddy at Oakmont Country Club at 13. Building you’d like to tear down: NOT the Igloo (oops, too late). What’s the best part of your job? When a client says ‘I had no idea it would be this cool.’ What would you change about your job? To not have to listen to the advice of lawyers and insurance people so much. What have you always wanted to tell your clients? “Thank you for giving us the opportunity” (and we do tell them that all the time). What’s...
Let’s Work Together….
Collaboration, by Barry Svigals, FAIA, Trina Learned, John Calame, Maria Verrier, and Randall Hoyt
By Becky Spevack Posted on February 26, 2014
You may recall Build Pittsburgh 2013’s keynote speaker, Barry Svigals, FAIA? Energetic and optimistic, he spoke of the importance of collaboration, of the ever-increasing need it is playing in the AEC industry, and of how we can open ourselves up to be more collaborative throughout our daily and professional lives. He spoke on this topic not just as an architect, but also as someone who believes so strongly in its message that he has researched and penned a book on it, titled simply Collaboration. A modest publication, Collaboration is part tool, part sketchbook, with drawings and illustrations present on nearly every page. The tone is that of a gentle reminder – not heavy-handed by any means – pointing out basic...
Collaborate + Connect
Top 3 reasons to join AIA Pittsburgh as an Industry Partner
This month, AIA Pittsburgh is launching its Industry Partner Membership campaign, reaching out to non-architect members of the regional design/build community to create a stronger, more diverse chapter. Joining AIA Pittsburgh as an Industry Partner is a creative way to connect with other professionals and explore opportunities for collaboration and growth. Here are the top reasons we think you should join! Get listed in the Industry Resource Directory. The directory, on AIA Pittsburgh’s website, is a one-stop shop for architects and homeowners looking to find contractors, specialists, and more. AIA Pittsburgh points anyone who asks for a reference straight to the directory, making it an amazing opportunity for your business. At the end of February 2014, we’ll introduce the new...
Brian Skripac, Assoc. AIA
A Pittsburgh transplant and lover of technology
Name: Brian Skripac, Assoc. AIA , LEED AP BD+C Firm: Director of Digital Practice at Astorino Family: Wife – Jennifer; Children – Nate & Abbey Years in practice: 17 Education: Bachelor of Science in Architecture, The Ohio State University Your first job: Clearing tables at Bob Evans. First architectural position was as an Intern Architect at Fanning/Howey (Columbus, Ohio). Project you’re proudest of: The ongoing BIM Implementation Project at The Ohio State University (Buckeye BIM Initiative). Leading this project, the University has already converted more than 10,000,000 sf of the total 34,350,000 sf existing building space on campus from 2D to intelligent 3D building information models. In addition, I’ll be working to develop the BIM Standards & Guidelines for the...