Are you in a situation that’s ripe for shooting video, but there’s no time for preparation or pause? Do you want to capture real-time quality content, but there’s no time to set up lights, diffusion panels, scrims, and reflectors – let alone hire a professional videographer, write a script, and pay for editing and sound engineering? Welcome to the world of “run and gun” video production; it’s about capturing real-time quality content with no crew, no time, and no (or little) preparation. I talked with Lori Miller, Marketing Leader and Executive Coach at Perkins Eastman, about her first steps into video production. Q: What led Perkins Eastman to create its first set of videos? A: The senior living practice group had...
